ABOUT
​I ON FOOD

I ON FOOD draws on principal Ilene Smith's 20 years of experience in working with the food industry to provide strategic communications counsel. As a public relations professional, Ilene excels at strategic planning, message and content development, issues and crisis management, brand marketing and media and influencer relations. As a food and nutrition expert, Ilene understands how the current and future outlook for food will impact your company, your brand, your product or your organization in the months and years ahead. Ilene can help you discern the opportunities and/or obstacles ahead for your business, and develop the strategy to address them and implement the plan that will deliver results. And, with expertise in regulatory affairs, food safety, and food and nutrition science, I ON FOOD can serve as your company's chief nutrition officer, integrating cross-functional teams and aligning them on your nutrition strategy.

 ​Strategic Planning
​& Implementation

• Business and communication goal alignment
• Audience identification
• Plan development
• Flawless execution

Issues Management

• Vulnerabilities assessment
• If/then scenario planning
• Message development
• Team training

Influencer Relations

• Influencer mapping
• Influencer outreach
• Thought leadership programming

Your Chief Nutrition Officer

• Cross-functional integration
• Strategic alignment
• Message mapping
• Corporate response planning
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