Wendy H. Weiss, MA, RD
Wendy has worked for nearly 15 years executing food and health-related programs on behalf of food and nutrition brands in the in the public relations industry. Commodity groups in her past/present portfolio include the Almond Board of California, Canned Food Alliance, National Potato Promotion Board, and California Strawberry Commission.
Additionally, brand work has included Atkins Nutritionals, McDonald’s, Pure Circle Stevia, Panera Bread Cafe, VitaCoco, Hebrew National, WhiteWave Foods, and Kellogg’s.
Day-to-day work for Wendy includes outreach to audiences including consumers, health professionals, media and targeted influencers with programs that focus on:
Wendy earned a bachelor of science degree in Nutrition and Dietetics with the University of Delaware and holds a master’s degree in Health Communications from a joint program between Tufts University and Emerson College. She is a registered dietitian and a member of both the Academy of Nutrition and Dietetics and specialized practice groups in business and communications and culinary professionals.
Visit Wendy at www.communicatingnutritionwithwendy.com.
Wendy has worked for nearly 15 years executing food and health-related programs on behalf of food and nutrition brands in the in the public relations industry. Commodity groups in her past/present portfolio include the Almond Board of California, Canned Food Alliance, National Potato Promotion Board, and California Strawberry Commission.
Additionally, brand work has included Atkins Nutritionals, McDonald’s, Pure Circle Stevia, Panera Bread Cafe, VitaCoco, Hebrew National, WhiteWave Foods, and Kellogg’s.
Day-to-day work for Wendy includes outreach to audiences including consumers, health professionals, media and targeted influencers with programs that focus on:
- Monitoring nutrition trends and scientific journal publication; Offering client counsel, media preparedness and publicity opportunities
- Presentation at tradeshow symposia and exhibition; management of timeline and detail
- Hosting special events; coordination of all logistics and promotion, celebrity spokespeople, bloggers and media
- Building brand credibility with third-party organizations
- Pitching one-on-one interviews with relevant groups for new product introduction, awareness programs
- Nutrition analysis of menus, recipes, nutrition facts
- Crisis management; key message development and training
Wendy earned a bachelor of science degree in Nutrition and Dietetics with the University of Delaware and holds a master’s degree in Health Communications from a joint program between Tufts University and Emerson College. She is a registered dietitian and a member of both the Academy of Nutrition and Dietetics and specialized practice groups in business and communications and culinary professionals.
Visit Wendy at www.communicatingnutritionwithwendy.com.